St. Louis, MO–May 14, 2009 – Arenus has recently been named the “Official Digestive Aid Provider of the National Reining Horse Association.” Although Arenus was previously a sponsor of the 2008 NRHA Futurity horse show, this marks the company’s first corporate sponsorship with the association.

“I’m overjoyed to announce that Arenus is joining the NRHA family by becoming an NRHA Corporate Partner,” said NRHA Executive Director Dan Wall. “NRHA members will appreciate Arenus products and their passion for helping horses to achieve optimum health, performance and longevity.”

 Arenus, a division of Novus Nutrition Brands, LLC, create products that draw upon 15-plus years of proven research, field studies and expertise in animal health and nutrition from Novus Nutrition Brands’ parent company, Novus International, Inc. "We are thrilled to be the first company to bring scientific expertise from Novus directly to the reining horse community through our uniquely multi-functional and research-validated products,” said Celeste Mohatt, Marketing Manager at Arenus.

This corporate sponsorship brings more financial support to the international sport of reining and exposes world class riders to high quality products like the Arenus digestive aid supplement, ASSURE^®. With the support of NRHA trainers like John O’Hara of John O’Hara Performance Horses, Todd Sommers of Sommers Performance Horses & Brent Loeske of Green Valley Ranch, more professional horsemen are learning about Arenus products. 

ASSURE^® is a digestive aid product line designed to address specific challenges that horses in competition face on a daily basis. ASSURE^® contains probiotics that assist in maintaining the horse's proper digestive balance. Many horses in competition are prone to gastric and colonic ulcers. ASSURE^® GUARD is designed to maintain proper stomach pH. ASSURE PLUS^® is a sand and dirt clearance product that consists of whole blond psyllium husks. When ASSURE^® and ASSURE PLUS^® are fed in combination as the ASSURE SYSTEM^® digestive function and sand clearance are supported, as research established by Colorado State University. ASSURE^® GUARD and ASSURE PLUS^® make up the ASSURE^® GUARD SYSTEM. The ASSURE^® HOOF SYSTEM is a combination of ASSURE^® HOOF and ASSURE PLUS^® and is designed to support hoof quality through nutrients unique to the hoof, while supporting sand and dirt clearance.

The physical demands placed on a reining horse are extreme. The intense spins and sliding stops, coupled with rate change, controlled circles, flying lead changes and roll backs challenge the team of horse and rider to perform a smooth pattern in perfect harmony. Reining gained international exposure and recognition in 2000 by becoming an approved discipline of the Federation Equestre Internationale (FEI).  

Incorporated in 1966, the National Reining Horse Association is the governing body of the sport of reining. NRHA, with their international headquarters in Oklahoma City, is responsible for promoting the sport of reining and working to ensure the highest standards of competition. To learn more about the NRHA, its programs and family of corporate partners, visit www.nrha.com