Arenus, a division of Novus Nutrition Brands, LLC, has purchased a unique line of digestive products for horses called ASSURE^®.

Developed by veterinarian Dr. Jay Altman and launched by Equine Research Associates, ASSURE^® products support equine gastrointestinal (GI) health. These formulas help maintain balance in the horse’s natural digestive chemistry and support hindgut motility, thereby clearing sand, silt and debris from the GI tract, and controlling the risk of colic.

“These products were developed due to a need,” explained Dr. Altman. “As a practicing equine veterinarian, I was searching for a way to minimize sand accumulation and colic in horses.”

Research conducted by Colorado State University has shown that the The ASSURE SYSTEM^® is effective in clearing sand and debris from the horse’s GI tract. ASSURE^® and ASSURE PLUS^® are fed in tandem for best results.

ASSURE^® GUARD and ASSURE^® HOOF offer additional benefits. ASSURE^® GUARD provides nutrients for normal balance of stomach pH. ASSURE^® HOOF supplies vital nutrients for normal hoof horn strength and growth.

“These products target problems that are universal to all horses,” observes Arenus Marketing Manager Celeste Mohatt.   “The main goal is to support horses that cope with stresses such as training, travel and erratic schedules. These things commonly cause digestive upset.”

“Even many homebound horses have risk factors that make them susceptible to colic,” she continued. “Close confinement, irregular feeding schedules, dietary changes, and sandy soils can cause digestive upset,” she states. “ASSURE^® helps maintain a stable gastrointestinal balance.”

Arenus Business Manager Dr. Simone Pophal said Arenus recognized a compelling need for the ASSURE^® line of products. “With the addition of this technology, we’re targeting two unique concerns facing horses: digestive support with ASSURE^® products, and joint health with STEADFAST^® EQUINE.

“Consumers are educating themselves about their animals’ nutrition, health and quality of life,” Dr. Pophal added. “These areas represent our expertise and what differentiates us from most of our competitors.”

The ASSURE^® line includes:
• ASSURE^®
• ASSURE PLUS^®
• ASSURE^® GUARD
• ASSURE^® HOOF

Plus ASSURE^® systems that work synergistically to produce results
• The ASSURE SYSTEM^®
• The ASSURE^® GUARD SYSTEM
• The ASSURE^® HOOF SYSTEM