Arenus News Releases


ASSURE® Rides to the Rescue with Arenus Ambassador Steffen Peters and Ravel

 St. Louis, MO (June 29, 2011) If rescue horses could talk, what stories might they tell?  Amid such forlorn herds are often forgotten champions once unbeatable in the ring but no match against infirmity or misfortune.

At ReHorse Rescue Ranch in Jamestown, California, director and self-appointed “Barn Mom” Raquelle Van Vleck makes sure every horse that crosses her threshold gets the blue ribbon care they deserve.  Part of her winning recipe during their recovery has been supplementing with ASSURE® by Arenus.

In a heart-felt personal letter to Arenus, Van Vleck said: “We have forty-five horses at ReHorse Rescue Ranch, and in the last year, have taken in twenty-one emaciated or severely underweight horses.  Reintroducing these equines to feed is a delicate process.  They can be very prone to colic during rehabilitation. Any owner that has experienced colic knows how horrible it is and how helpless we feel to provide relief or, even worse, to see a horse die or have to make that dreaded decision.”

“Prior to supplementing our rescue horses with ASSURE, we experienced up to four colic episodes a month.  A few ‘special needs’ horses would colic regularly.  ReHorse Rescue Ranch has not experienced a single colic since we started using ASSURE daily.  We recommend to all our adopters that they continue ASSURE daily for all horses post-adoption.  We can only imagine how many equine lives have been saved here at ReHorse Rescue Ranch because of ASSURE.”

VanVleck will not have to wonder any more.  Her heartfelt letter and experiences touched a chord with fellow horseman, and Arenus Ambassador, Steffen Peters and Akiko Yamazaki, owner of Peter's mount Ravel, who has faced colic. In 2009, Ravel was named USEF Horse of the Year, after he and Steffen became the first U.S. entry ever to win the Rolex FEI World Cup Final on U.S. soil. This victory was preceded by their finish as the highest-placed U.S. dressage pair at the 2008 Beijing Olympics. In 2010, they won two individual Bronzes at the World Equestrian Games in Lexington, Kentucky, becoming the first U.S. dressage horse and rider in 78 years to win individual medals in a World Championship.

In support of rescue horses less fortunate than Ravel, but no less deserving of colic relief, Arenus will donate approximately $5,000 worth of ASSURE to ReHorse Rescue Ranch and its nearly 50 horses receiving rehabilitation there. Akiko Yamazaki is donating the product endorsement in honor of Ravel and the rescue horses.

“All horses deserve to be spared the pain and danger of colic,” says Brady Karren, Arenus Sales Manager.  “Here at Arenus, we look at every horse as someone’s champion, whether it’s the back yard or an international arena.  ASSURE is a feed supplement intended to support and maintain a horse’s normal digestive function.  We are happy to join with ReHorse Rescue Ranch in awarding every horse the gift of better health.”

 

In addition to producing ASSURE digestive products, Arenus features the product families STEADFAST® joint and soft tissue health products, EQUILITETM herbal blends, SORE NO-MORE® topicals, and two products containing DHA/Omega-3- fatty acids. Aleira contains DHA with a proprietary blend of mushrooms to support respiratory health and Releiracontains omega-3 fatty acids and other nutrients to support normal reproductive function.

To learn more about Arenus products, visit www.arenus.com.

 About Arenus

Arenus is a premier provider of innovative health and nutrition products for pets and horses. Arenus is a growing division within Novus Nutrition Brands, a global company dedicated to Health and Nutrition Through Science. To learn more about Arenus products, or find an Arenus event near you, call (866) 791-3344 or visit www.arenus.com.


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